Paid search
Google Ads and Microsoft Ads strategy and management built around useful leads and sales, not inflated conversion totals.
- Account audits and restructures
- Search, Shopping and PMax
- Ongoing optimisation and testing
Independent paid media consultant · Bristol, UK
Paid media that
earns its place.
I help businesses get more from Google Ads, Microsoft Ads, Meta and LinkedIn through clearer strategy, experienced account management and no agency fog.
Google AdsMicrosoft AdsMetaLinkedInB2B campaigns
What I do
Senior paid media support,
without the extra layers.
Hands-on account work and straight answers, whether you need ongoing management, a focused project or a second pair of eyes.
Paid social
Campaign strategy, audience planning and creative direction across Meta and LinkedIn, from lead generation to building demand.
- Lead generation campaigns
- Remarketing and audience strategy
- Creative testing and direction
B2B campaigns
Paid media for longer buying cycles, specialist audiences and international markets, without relying on generic lead generation tactics.
- LinkedIn and search planning
- Sector and territory campaigns
- Agency and white-label support
Selected outcomes
Work that moves
past vanity metrics.
Recent examples from client work. Details are anonymised where the work is confidential or delivered as a white-label partner.
More online purchases
Year-on-year growth for a UK consumer brand, while reducing cost per purchase by roughly two thirds.
Below target CPA
Multi-location search activity scaled while maintaining lead quality and outperforming the agreed efficiency target.
International markets
Paid search and LinkedIn planning for a global engineering business across technical sectors and territories.
Results vary by business, budget, market and starting point. I will never promise a magic number before seeing the data.
Read the case studiesHow I work
Less theatre.
More useful work.
I work directly with owners, marketing teams and agencies that need experienced paid media thinking without building another layer of management.
- 01
Find the real problem
I start with the commercial goal, account data and what happens after a lead arrives.
- 02
Fix what matters first
You get a prioritised plan, with wasted spend and measurement gaps tackled early.
- 03
Improve, explain, repeat
I manage and test the work, then report clearly on results, decisions and next actions.
The person doing the work
Hi, I’m Tom.
A paid media specialist with more than 10 years’ experience across agencies, in-house teams and freelance consultancy.
You deal with me from the first conversation to the weekly optimisation. I can lead the channel, support your team, or plug into an agency as a white-label specialist.
View my LinkedIn profile10+ years hands-on experienceDirect access to the person doing the workFlexible support from audits to retainers
Start a conversation
Got paid media that should be working harder?
Tell me a little about the business, the challenge and where you need support. I’ll reply personally with an honest view on whether I can help.
tom@cmedia.uk